More than 80 years of craftsmanship unites with the new technologies.
Founded in Milan, in 1935 by tailor Gulio Marangoni the school first focused on seamstressing and pattern making, later on, in the 1980s fashion design, product development and marketing courses were added. Over the course of years Istituto Marangoni gained a name as a fashion frontier always being one step ahead with technologies and innovations. ‘I AM AI’ is a fashion event immersing the audience into the metaverse and offering a completely new experience to everyone attending by ‘transcending geographical boundaries and redefining the way we experience and interact with fashion.’
The event brings together the finest and the brightest talents from Istituto Marangoni campuses all over the world – Milano, Firenze, Paris, London, Mumbai, Shanghai and Shenzen. The unique aesthetics were represented in the metaverse and accompanied by AI at the various stages of collection creation. Seven talented designers adapted their best 3 looks from the collection into digital format. Behind the spectacular scenery adapted to each location and representing one of the campuses is creative agency Monogrid. This collaboration brought to life the opportunity to delve more into the details of the creative process. The spectators were able to explore the profile of each student and even more immerse themselves into the collection by playing a fashion game, attending the exhibition and interacting with other fashion and innovation admirers.
Designer graduates:
Milano: Anezka Novackova ‘Planet of people’
Firenze: Alessia Ancillotti ‘Oltre’
London: Kanchwala Ummehani ‘Blue City’
Paris: Tia Najjar ‘La cigale ou la fourmi?’
Shenzhen: Gong Wenze ‘Titans’
Shanghai: Jin Leiyao ‘Resist!’
Mumbai: Shreya ‘Unread’
This innovative and never-before experienced fashion show in the metaverse is a step forward not only for Istituto Marangoni, but for the whole fashion industry. Combining fashion with the virtual world and technology allows creative talents to expand their vision and notoriety ’embrace the limitless possibilities of the metaverse’ and perform to an international audience.
